Good Business:
An Entrepreneur’s Guide to Creating a Better World
Released on April 2, 2024
Good Business: An Entrepreneur's Guide to Creating a Better World is an illustrated guide that takes readers through the complicated but exhilarating landscape of social enterprise businesses that are changing the world.
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Good Business:
An Entrepreneur's Guide to Creating a Better World
A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business.
With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.
Published by Red Lightning Books
Written By
Lilly Tench
Lilly Tench is a wife, mother, author, and advocate for sustainable business and innovation. As a writer, Lilly explores ways of living and doing business that are better for people and the planet and is author of the book Good Business: An Entrepreneur’s Guide to a Creating a Better World, published by Red Lightning Books in 2024. She currently lives in Knoxville, Tennessee and serves as Chief of Staff at SkyNano, a company that creates high-value carbon materials from captured CO2.